Program and Campaign Planning

<h3>Program and Campaign Planning Overview</h3>Program and campaign planning is essential to the success of a contact center. This module covers topics such as strategic planning, Conversational Soft Sell™ approach, buying decision patterns, and pilot test tracking. In addition, this module provides you with a real life program-planning example. <h3>Learning Objectives</h3> <b>Upon completion of this eLearning module, you will be able to:</b> <ol> <li>Select the most appropriate type of contact center for your needs. <li>Plan inbound and outbound programs. <li>Implement pilot testing procedures. <li>Describe how to incorporate the Conversational Soft Sell™ technique into call planning. <li>Identify individual buying decision patterns. <li>Explain the series of contacts in campaign planning. </ol> <h3>Course Outline</h3> <ol> <li><b>Introduction </b> <li><b>Contact Center Strategic Planning</b> <ul> <li>Program Planning <li>Pilot testing <li>Outbound roll out </ul> <li><b>Conversational Soft Sell Calling Approach</b> <li><b>Buying Decision Patterns (BDPs)</b> <ul> <li>BDP Marketing Psychology </ul> <li><b>Program Planning Example</b> <ul> <li>Series of Contacts </ul> <li><b>Pilot Test Tracking</b> <li><b>Activities and Test</b> </ol>